This is about formatting your article, or blog post. This is making sure the title is an h1, followed by h2, and h3, and then h4. Paragraphs can fit under each heading, but the h3 should not follow the title.
Be sure to add a photo as a featured photo. This will usually also be the head photo for the article.
You should also add one or two photos to illustrate your article. These should be original from you, if possible.
Photos should always have an ‘alt’ tag. This stands for ‘alternative’ and it’s used for telling blind people what your photos are about and why they are in your article. Google is blind and uses these a lot.
It’s also a good idea to add a caption under your photo. This can be the same as the alt tag.