Your domain is your identity on the internet. Here are 12 ideas for a good domain name.

1. Keep It Simple

Which is the customer more likely to remember? 123BirthdayPartyExpressAustralia or While it’s okay to play around with potential domain names, remember that simplicity can be better than creativity.

2. “Brandable” Over Generic

It is the foundation of your brand. Your domain name is how visitors will find, remember, and share your company on the web. Make sure it will be memorable and short. Your brand should describe your business, service or the benefit people will receive.

  • Clever names are good. HyperTyper, StopOnADime or SumoSushi are very descriptive.
  • Create new words. You can make up your own catchy, new words. That’s what Google, Bing, and Yahoo did.
  • Use existing words. You can use a thesaurus to find interesting words that fit your brand.
  • Use domain name generators.
  • Start with keywords that people will search.

Here’s how to find a more brandable domain name:

3. Short Is Better Than Long

The longer the word, the more chance of a typo, and the less result. Your domain should clearly state what your business offers is as short a way possible.

4. Make Sure It’s Easy To Type

If you have to explain the spelling more than once, it might not be worth it. If there is an odd spelling, you may have to spend lots on advertising.

5. Make Sure It’s Easy To Pronounce

You want your domain name to be instantly understood and recognizable. The only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce. A domain should roll off the tip of your tongue just as easily as your domain name rolls off the tips of your fingers.

6. Avoid Hyphens And Numbers

Hyphens and numbers are less easy to type and more likely to create errors or send visitors away from your website. These always need an explanation and people always forget.

Also, check for what the name looks like without the hyphen or number. Sometimes a domain sounds great in your head only to look terrible when written in the address bar. For example, just look at “Who Represents,” a guide to Hollywood celebrities and their agents.

7. Ask Google

Consider Google Keyword Planner or other keywords. Try searching for your type of business and see what Google suggests. Google suggests are the “People also searched for…” terms below the actual results. This is also a great way to find unexplored topics for blog posts!

SERPs, or search engine results pages, are the way you get noticed on Google. Certain domains are more SERP-friendly than others. Keep this in mind when making a shortlist of prospective domain names.

If you’re a perfume company, your domain name doesn’t have to include the word “perfume.” You might also consider fragrance, smell, scent, essence, bouquet, etc. By playing around with industry-specific keywords, you’ll give yourself more options for finding a domain name that hasn’t yet been claimed. You can make a play with words with opposites or funny combinations.

8. Think Long-Term

It can be difficult to know where your business will be in five or 10 years time, but an ideal goal may be a good domain name. Think “evergreen” in this instance. Make an endless or ideal goal.

9. Check for Trademark

These days, a domain is in practical terms, is replacing trademark. Still, it’s a good idea to check for potential conflicts. If you use a trademarked term, you may have costly legal challenges.

If another business is known as CupcakeQueen, you might not want to register QueenofCupcakes. This might invite unflattering comparisons and maybe lose traffic to people who want your site but misheard your name.

10. Use a TLD (Top Level Domain)

The top domain name extensions are .com and .org. If those are taken, try .co. I personally ignore .net. Sometimes you’re better off brainstorming a new domain name. If the .com is parked but you take the .org, you may have set the stage for a future battle for that market. The .com usually wins. Avoid those weird extensions like “.club”, “.space”, “.pizza” if they are expensive or conflict with a .com.

11. Use Your Own Name

Most of the short .com names were taken long ago. Some are still available but are very expensive. Apple paid one million US dollars for If you are branding yourself, try branding a version of your personal name.

There is less competition for your personal name, so the domain may be available. It’s also easier to market among your friends and associates, cheaper to market and easier to remember.

12. Be Consistent

Ideally, you should use the same name across your website and social media. If the domain name is available but is already used on Twitter or Instagram or Facebook, you should probably keep looking.

Alternatively, if you have a great name on one platform, you may already have a following there. See if that name is available on the other platforms. You could also explore a great name if it has been abandoned or it’s parked and affordable.

For example, our domain branding is consistent across all media:,,, and

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