Knowing where your customers are coming from, what page they left your site from, and how long they visited is essential to future planning. Make a plan, track the results, make course corrections and make another plan. Repeat often. We track your results and send you a report each month. We rate the results and expand what’s working. It’s never perfect, but every month your business increases in visibility and ranks higher in searches, and every month we tweak it just a little bit more.
Why We Get Spectacular Results with Analytics
We get spectacular results with analytics because we start tracking at the beginning. We design, build, and host websites. In addition, we mobilize existing websites for our clients. We also offer tangental services toward this end, such as editing, photography, ‘Photoshopping’, typographic search and installation, and other services. Right now, we are spending much of our time on three things: migrating sites to WordPress and mobilizing these WordPress sites to be mobile-friendly, SEO, or Search Engine Optimization so your site is visible to searchers, and connecting to Social Media. These three areas are the most profitable for our clients.
Many Tools, One Goal
WordPress for Smart Phones is Backward
For example, WordPress is great at what it does, but a full install of WordPress contains nearly 2700 different pages of code. Each webpage includes at least several pages, and sometimes many dozens, and make many server calls, depending upon the task required. This is not difficult for a desktop machine hardwired by Ethernet to the Internet through a commercial account.
However, pushing the same data through a cellular data channel is another story. Even though the screen is smaller, the channel is much slower, and much worse in areas of poor reception, while the need for speed is much greater. Ironically, if you have an old, vertically-oriented website made before 2000 when screen resolution was small, you probably are ahead of the curve.
Most website builders create a beautiful fully featured desktop site, then pare this down with “display: none” lines in the CSS at the end of the file. We think this is upside-down. We believe the first call should be to the very short and sweet mobile index page, with a line of code to redirect desktop browsers and enhance their experience. This one line of code doesn’t slow down the desktop browser, but it increases the smartphone speed considerably.
Mobile Landing Pages
These little landing pages contain much of the essential information a visitor would want to find in a hurry – your phone number, map and directions, your Facebook page, your blog, etc. Because they are visiting your page from a smartphone, we can code your page so their phone dials your number with one click!
Complete Service for Our Clients
Consultation – We begin by listening. This isn’t always possible in person, or on the phone, but it’s important. Carpenters have a saying which says it all: ‘measure twice, cut once’. By listening to begin with, we can save ourselves having to create your site twice. This doesn’t guarantee we’ll get it right the first time, but it helps us avoid errors and mistakes. Plus, it’s fun and helps us get to know you much better. When we know what you’re about, we can help you better. Which gets us out of the office and away from a computer screen for a little while. Thank you.
Domains – We register your name with one of the domain name registrars. We have some expertise in finding a good name for a business, navigating the ins and outs of what is needed, finding a good name with an otherwise unknown TLD (Top Level Domain, such as .com or .edu). For example, most people (and businesses) do not need the .net, .mobi, .me and other forms of their domain name, they also don’t need anonymous registration, or most of the add-ons. However, it is a good idea to register your name for at least two years. We also set up the DNS (Domain Name System) forwarding to point your new domain to our servers.
Hosting – We have our own servers reserved for your domains. We also provide 24-7-365 tech support by phone and email, with real, live, human being.